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Brand Positioning and Strategy
February 15 @ 10:00 am - 12:00 pm
Free
Discover how to build a successful brand with award-winning Marketing Consultant, Anderlea Butters. In this workshop delegates will explore what a brand is and what makes it successful, and delegates will be asked to plan and create their own brand strategy and brand positioning statement.
Key takeaways from this workshop:
• What is a brand and what is the role of a brand?
• What is a brand strategy and why is it important?
• How to build a value-driven brand strategy