How to Build a Successful Brand

Discover how to build a successful brand with award-winning Marketing Consultant, Anderlea Butters.

In this workshop delegates will explore what a brand is and what makes it successful, and delegates will be asked to
plan and create their own brand strategy and brand positioning statement.

Key takeaways from this workshop:
• What is a brand and what is the role of a brand?
• What is a brand strategy and why is it important?
• How to build a value-driven brand strategy
• How to develop a brand positioning statement
• Branding mistakes to avoid

About the speaker:

Anderlea Butters, a University of Lincoln graduate, is an award-winning Marketing Consultant with over 14 years of
experience in the industry. She has worked at a senior level in the automotive industry for more than a decade,
representing franchises such as Alfa Romeo, Hyundai, Jeep, MG, Suzuki, and Volkswagen.

Anderlea offers her expertise to businesses in various industries and sectors, helping them increase lead generation,
customer retention, improve customer experience, and raise brand awareness.

Anderlea’s success comes from taking the time to understand her clients’ unique businesses, developing tailored marketing
strategies, plans, and campaigns, and executing them effectively to achieve their marketing goals and streamline their
processes.

As a member of The Chartered Institute of Marketing, Anderlea works competently at a strategic level within organizations
and has a proven track record of implementing successful marketing strategies.

Spaces are limited, to book your slot use the CareerLinc link below.